Black river diamond

A good shopping experience starts with a store that has a great culture. This is why you’ll find something a little different at Black River Diamond Company. We’re not your grandparent’s stuffy jewelry store. And we’re not the pushy sales-driven robots at the mall. We’re fun! We care about you. And we want you to have a great time at our store! We’ve hand-selected our staff based on their personalities. We’re outgoing, compassionate, real and relatable - just like you.

When we’re not sitting down with a client, walking them through the process of selecting the perfect diamond and engagement ring for their budget and taste, we’re working on the details of our latest custom design project or spiffing up our showroom. You’ll love our bright and roomy space, complete with a coffee bar and adult beverage selections.

We’ve curated the best jewelry lines for you. Each piece has a distinctive look that will get heads turning as you show off your personalized look. We’re the bomb when it comes to engagement rings – we deliver the whole package, from loose diamonds (mined, lab-grown or clarity enhanced) to ring assortment (hundreds of rings to choose from) to service (we’ll set your diamond and size your ring).

Shop worry-free when you enjoy our lifetime warranty that is transferable to hundreds of stores across the country. And if it’s a repair you need, when you pick up your looks-like-new-again piece, it comes with a 1-year warranty whether it was purchased at Black River Diamond Company or not. 

Black River Diamond Company opened in 2021 and is the sister company of Bay Area Diamond Company which was started by Brian and Jill Rouse in 2005. They bring industry experience and business knowledge to the table to give you the latest styles, unmatched quality, superb attention to detail and real jewelry knowledge. Never having been the type to be content with status quo, we’re constantly pioneering new ways to make it better for you, the client. From updating the look of our store to bringing new alternatives in diamonds to continuously expanding our knowledge, there’s always a new reason to stop in.